Düsseldorf Exhibition, Germany, Past, Present, Future

According to Inpia quoting NIPNA , in general, three major groups participating in the global plastics and rubber market are participating in this exhibition. The first group of raw material index producers who are influential in the raw materials market in the group of producers and play a leading role in this market. The second […]

According to Inpia quoting NIPNA , in general, three major groups participating in the global plastics and rubber market are participating in this exhibition. The first group of raw material index producers who are influential in the raw materials market in the group of producers and play a leading role in this market. The second group consists of raw material processing companies, and finally the third group consists of companies active in the field of machine production.

By participating in Exhibition K, these three main groups will have the opportunity to introduce the latest technical developments, manufacturers in the industry, current production methods and manufacturing, as well as to show a clearer perspective in this particular field. With an approach based on sustainable innovation, this exhibition offers various services to activists in this field.

In addition to the features mentioned above, the close interaction and coordination of the organizers of this exhibition with various industries and associations and detailed exhibition planning, complete independence in all decisions and strategies for individual exhibitions, risk-taking and self-governance in financial matters, covering 105 countries through 65 active representation and full coverage of the plastics and rubber industry sectors and the presence of all successful companies, this exhibition is in full compliance with the markets and future challenges.

It also creates opportunities for information exchange between designers and manufacturers in various industrial sectors such as automotive, electronic engineering, military, consumer goods and medical technology.

By looking at the operational experience of the company holding this exhibition and observing the results of each of the flagship exhibitions opened in the last decade, ie from Key 2010 and Key 2013, it is possible to examine the above-mentioned features in detail and the results of these findings as a solution for Achieved success in performing international exhibitions in Iran.

Exhibition Key 2010

The number of visitors was more than 200,000. The question that first comes to mind is how to provide ancillary services to visitors beyond business purposes. To meet the ancillary needs of the visitors, a group of 30,000 people was employed who actively worked and served the participants during the exhibition period.

Asia has the largest number of visitors with more than 30,000 visitors. India, meanwhile, has the largest share of Asian countries with more than 11,000 experts sent to visit the booths. Visitors from many countries in Egypt, Brazil and the United Arab Emirates also participated in K2010. Approximately two-thirds of the total exhibition space is dedicated to machinery and equipment.

۶۳۵ suppliers of raw materials and 371 manufacturers of semi-finished products along with manufacturers of technical parts will display their products in this section.

In order to provide the required space for the audience, the organizers of this exhibition have had accurate and efficient planning for the optimal allocation of the booths by setting the registration deadline for the booth applicants and also providing sufficient time and time for registration.

Among the products presented in this exhibition, we can mention the following: adhesives, molding and pressing machines, estrogen lines, foam, injection molding machines, measuring instruments, plastic additives, molding and plastic structures, plastic parts, plastic products, recycling equipment Plastic tools, plastics, plastic materials, plastic processing machines, rubber, synthetic fibers, welding machines, …
In addition to the mentioned dimensions, the revenue generation of this exhibition before the presence of visitors is a point that should not be neglected. The cost of a one-day entrance ticket of 55 euros, due to the large number of participants, creates an income of up to 11 million euros for the host company, which is a small part of the income earned, including the income from renting the booths.

The advantage of buying tickets for exhibitions online is a € ۶ discount on ticket prices and free postal delivery to online shoppers. Also, if you buy a ticket for a day trip, the total entrance fee is reduced from 165 Euros to 120 Euros, which if you buy online, this amount will be reduced to 108 Euros, and the online shopper will still be subject to free postal services. Another incentive to attract participants is to offer special discounts to special groups such as students, trainees and trainees who have received a € ۱۵ discount.

Designing a specific slogan for each of the exhibitions is one of the other innovations that both indicates the main axis and the intended goals of the exhibition and is a factor to attract more attention of audiences and activists in the field of industry. The slogan design, entitled “The time for the K2010 exhibition has come”, in turn sends a message and signal to specific audiences and depicts the beginning of this exhibition as a very important event in the mind of the reader or listener of this slogan.

Kay Exhibition 2013

More than 3,000 companies have participated in this exhibition, whose activities can be classified into three main groups:

Machinery and equipment for the rubber and plastics industry

Raw materials and intermediates

Semi-finished goods, technical parts and reinforced plastics