Eliminate some customers to maintain business values

Organizational culture is one of the basic foundations of starting and developing any business. When you start your business, you first think about defining your values ​​and red lines. Of course, some entrepreneurs are negligent in this and most of them are confused along the way. However, organizational culture can get you through the many […]

Organizational culture is one of the basic foundations of starting and developing any business. When you start your business, you first think about defining your values ​​and red lines. Of course, some entrepreneurs are negligent in this and most of them are confused along the way. However, organizational culture can get you through the many twists and turns of entrepreneurship. It is only natural that your culture and values ​​may be damaged at times; Employees who do not follow the values ​​and rules or conditions that force the managers or the founder of the company to violate the values. This is where the difference between a typical manager and a business leader comes into play. As a leader, you need to know that values ​​are a red line under any circumstances, and if they are violated, your credibility will be questioned in the first place. Of course, there are exceptional circumstances. For example, the values ​​of an organization may not be well formulated at the beginning of its establishment and after a while it is observed that most of the behaviors of employees and managers are in conflict with them. In these cases, it is better to have a fundamental review of the rules and values. Basic values Sometimes, customers and parties to a contract willingly or unwillingly threaten your company’s values. Suppose you make mutual respect and etiquette in conversation and communication one of the main rules of the company, and if any employee violates this rule at any time, you will easily fire him. Now, if a customer breaks this law and insults your employees, do you fall short of values ​​out of respect for him? If you make such a decision, we must say that you are completely wrong. All managers know that it is very difficult to attract new customers and convince them to sign a contract (on a company scale) and it costs a lot of money. The result of losing a hard-to-reach customer will be significant losses. It is at these times that you present yourself as a leader whose business and values ​​come first. When a customer violates your values ​​and red lines, the best thing to do is to remove them with full respect. This will definitely be remembered by your employees. They will be proud to work for the company when they see the behavior of their manager. Do not forget that employees are always watching and analyzing your behaviors. They expect the person who places so much emphasis on the company’s values ​​to adhere to them and adhere to the principles. If you can not remove a customer for violating your principles, you can not expect employees to respect these rules. However, eliminating the customer is a difficult decision; But be assured that by doing so at the right time, you will ensure the longevity of your company.