These days, women are much more important in the workplace than ever before; So that the management of many parts of large companies is given to women. Selling products is one of the jobs that men have always been responsible for. Recent research has shown that only 11.7% of sales managers in 150 large silicon […]
These days, women are much more important in the workplace than ever before; So that the management of many parts of large companies is given to women. Selling products is one of the jobs that men have always been responsible for. Recent research has shown that only 11.7% of sales managers in 150 large silicon companies are women. Also, when it comes to salaries, men still earn much more than women, and they only receive 63 cents from every dollar paid to men. Oracle is one of the big companies that has been sued for paying more to male sales professionals. But none of these differences have made women perform better than men. According to the Statistics Institute, 70% of women get their share of sales; While this figure is 67% for men. Women have special and unique skills that make them perform better than men in sales. In the remainder of this Zomit article, we will take a closer look at these skills. 1- Listening ability Many people think that those who speak more slowly are better sales professionals; If such a way of thinking is wrong. Those who are better listeners will sell more products. Most sellers are self-interested and only try to increase their commission. But the best sales professionals are those who take time for the customer and listen to them well. Listening is a fundamental skill in sales. 74% of customers show more interest in buying branded products when they feel their words are heard. Listening helps a salesperson understand the customer’s concerns and then explain to them how the company’s product can meet their needs. Customers like to feel important and their voices are heard; So any salesperson who can better meet this need will be more successful. Women are genetically better listeners than men. In fact, the part of the brain that defines auditory skills is more active in women than men. 2- Emotional intelligence Emotional intelligence, or EQ, is the ability to recognize and manage individual emotions as well as the emotions of others. Emotional intelligence is known as one of the most important sales skills. A study of 40 sales professionals found that those with high emotional intelligence performed better than those with an average of 50 percent emotional intelligence. Emotional intelligence has two essential elements: 1- The level of self-awareness of the person 2- The level of awareness of others Both skills are equally important when it comes to sales. Self-awareness allows a salesperson to constantly monitor and control their emotions. Sales professionals, when faced with challenging situations, bend under pressure and engage in harmful behaviors. For example, over-defining product features, attacking competitors’ products, and offering abnormally large discounts are among the harmful behaviors of professionals in the face of challenge. Emotional intelligence helps a person to have a better understanding of their current feelings and not allow the brand credibility to be questioned by making wrong actions. Awareness of others is as important as self-awareness in sales. Well-performing salespeople don’t just listen to the customer. They analyze the client’s facial expressions and body language. Only seven percent of communication is expressed through words, and most of it is conveyed to the listener by tone of voice and body language. The more emotional intelligence a person has, the better he can analyze the other person’s feelings. Body movements, drooping eyebrows, and jaw muscle movement are some of the signs that the salesperson is not moving in the right direction. The results of a study conducted to measure the level of emotional intelligence in men and women show that women performed better than men in 11 of the 12 stages of the experiment. 3- Cooperation In the past, there was fierce competition among sales professionals to raise commissions. But today everything has changed and this way of thinking is on the verge of extinction. These days, skilled salespeople value cooperation more than competition. Collaboration encourages sales professionals to share their successes and failures, and ultimately all members of the company’s sales team to grow and prosper. It also helps them coordinate to achieve common goals. The benefits of collaboration are not limited to the company’s sales department. Top salespeople also work together on marketing issues. Research from HubSpot shows that companies with sales and marketing staff who work together have 38 percent more contracts than other companies, and their revenue is 208 percent, which is twice as much as companies with separate marketing and sales teams. Finally, it can be concluded that working with customers has a great impact on increasing sales. Experienced salespeople create a sense of collaboration between themselves and the customer to increase product sales.
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